Author: Radhika Madhavan

Data driven product development is creating products based on insights from analyzing relevant data. By leveraging data, companies can better understand customer needs, make informed decisions, and improve product performance.  The importance of data driven product development lies in its ability to create products that meet customer needs while minimizing the risk of product failure. …

Search engine optimization or SEO improves a website’s visibility and rating in search engine results pages (SERPs). SEO best practices 2023 are a crucial aspect of digital marketing, especially for product websites, as it helps them attract more organic traffic, increase conversions, and ultimately grow their business. The importance of SEO for product websites cannot…

Social media refers to various online platforms and tools that allow users to create and share content and engage in social networking. Global social media usage is anticipated to reach 4.89 billion people by 2023. With billions of users worldwide utilizing social media platforms like Facebook, Instagram, Twitter, and LinkedIn, it has become a crucial…

Product launch is crucial for the success of businesses in various verticals, including technology, healthcare, education, and more. It is the period when a business launches a new product or service to attract customers and increase market share. However, the product launch strategy has its challenges. From pre-launch planning and development to marketing and promotion,…

Are you an aspirant, entrepreneur, or business owner looking for services that meet your unique needs? Fortunately, this blog post is all about offering services to companies of various sizes. It’s essential to understand the definition of small medium large businesses with unique needs and requirements that service providers must know to offer practical solutions….

What can you do to distinguish your product from a multitude of rivals? The solution resides in mastering the skill of digital marketing for businesses! In today’s digital age, digital marketing has become essential for businesses looking to grow their products and reach their target audience effectively. It is estimated that digital marketing will experience…

Email marketing is a powerful tool for businesses looking to launch new products. With the right strategy in place, email marketing can help you build buzz and generate interest. Also, it can ultimately drive sales for your new product. In this article, we’ll explore the different elements of a successful email marketing campaign for product…

In today’s highly competitive digital landscape, usability testing has become a critical component of UI/UX design. It helps ensure that digital products are designed with users in mind. It involves observing real users as they interact with a product in order to identify any usability issues or points of friction that might impede the user’s…

This article discusses the basics of Technology Assisted Review—and how our product can improve legal filing & review systems.